We're Your Planned Giving Marketing Specialists

You're a busy fundraiser, juggling a thousand things. 
We do one thing–Planned Giving Marketing. 

And we love it

We're in business to make your job easier. You're a busy development professional working hard to raise money for an important mission and you're looking for marketing solutions to reach and engage prospective planned giving donors.  

We have solutions just for you

One question we hear a lot is, "What works?" Everyone wants to know how that organization down the block received ten new bequest intentions in just one month! The authentic answer to the question "What works?" is:  what works for one organization won't work for another. A large university in Michigan, where thousands of alumni show up for homecoming is much different than a small faith-based charity in Los Angeles with longtime, loyal volunteers. Here at PGM, we focus on the uniqueness of your organization,  create and implement a strategic marketing initiative to generate interest and response from your top planned giving prospects. This plan may include direct mail featuring personalized URLs (PURLs), beautifully designed leave-behind pieces like our wonderful Ways-to-Give brochures, targeted communications like newsletters (yes, newsletters...but ours are different), social media strategies, offers, or surveys. We present you with an offering tailored to your needs and of course, budget.

" What I like about PGM is they do beautiful work I'm proud to share with my donors. They're also true partners. They bring me fresh ideas and listen to my ideas, too. And they get the job done when they say they will. "
—Sam Samuels, Smith College

The PGM Difference

Our clients say one main difference between PGM and the competition is that we provide expert guidance BUT we're flexible and accommodating. We know that you wear many hats and get pulled in many different directions. We know that even with the best intentions, objectives can change and your priorities get shifted. 

Another significant difference is that you'll work with experienced, upper level marketing professionals who know exactly where you're coming from.

From that first phone call with your PGM client specialist, you think, "wow, he really understands what I'm trying to accomplish." That's because we've established real relationships with our clients -- hundreds of them -- over the years. We understand your challenges, are ready to share our perspective, and most importantly, we listen. 

Our editorial team will dig deep to get to your stories that matter - the ones that will get your planned giving prospects to raise their hands. Our designers are experienced in the nuances of nonprofit communications, and our clients services department understands and cares about your particular challenges.  

Work with us and you'll experience the difference!

Be inspired!  

Visit the design gallery to see the beautiful work we’ve done for organizations just like yours.