Stories matter. Let us help you harness the power of your organization’s most authentic and meaningful message.
You already have great stories about your organization. Let us help you leverage and shape those existing stories to become the basis of a strategic marketing plan.
If your marketing strategy calls for new donor stories, you can trust PGM's professional journalists to interview your donors and write vibrant, authentic stories for use across all your marketing platforms.
Donors connect with your mission when they read stories.
Like the story of Kurt Pollard from California, “a terrific listener and jokester,” who loved life but lost his to Hemophilia-related illness. His sister Dawn is making a bequest to the National Hemophilia Foundation so that children with Hemophilia can attend camp. “Kurt loved camp!” said Dawn.
Or the story of a North Carolina couple, Carl and Vera Mae who met while students at Elon University. Carl wouldn’t have been able to attend Elon without a baseball scholarship. Today, there’s a baseball scholarship named for them at Elon, thanks to their family’s planned gifts.
Do you want to inspire your donors? You can trust PGM to tell authentic stories that will connect your donors to your mission and inspire them to do something meaningful such as making a bequest.
The newsletter resulted in multiple new planned gift commitments. Its wonderful blend of contemporary and traditional styles really spoke to our constituents. Peggy Cusick, Director of Planned Giving at The Diocese of Colorado Springs
Better Technical Information:
While other vendors re-use technical articles about planned giving vehicles, we create unique, down-to-earth content that is newsworthy, timely and truly donor-centric. At PGM, we never produce "canned content" that is used over and over (and over) in other publications, for numerous clients.
We believe it's important to engage donors with real-world features about how and why bequests matter with the helpful "how to" information they need to take the next step. Your donors are poised to make a bequest because they want to do something good that makes financial sense -- not because you told them about the latest tax avoidance strategy. When we create a "Ways to Give" feature for you, it's customized for your donors in the style of your organization, like the friendly article from a recent Grand Rapids Community Foundation newsletter, featured here.
Your Style, Your Brand.
Every organization is different, yet so many planned giving marketing campaigns look the same. Sure, they have your colors and logos, but they weren't custom designed for your organization. At PGM, our designers go beyond the template, taking the time to familiarize themselves with the true look and feel of your organization. PGM designs planned giving communications in the image you want to reflect, like the custom newsletter we produced for The Diocese of Colorado Springs. Peggy Cusick, Director of Planned Giving for the Diocese said, “Our newsletter resulted in multiple new planned gift commitments. Its wonderful blend of contemporary and traditional styles really spoke to our constituents.”
When you work with PGM, you're choosing to offer your donors contemporary and compelling content -- starting with your very best stories.